Nonviolent #Communication for #agile teams


I’ve written before about the communication challenges of a scrum team. For me communication is nothing special to scrum, but it is very important to find a common understanding when comes to collaborative work building features and talking about user stories. It also improves our daily lifes working on our behaviors and attitudes.

I’ve bought an audio book at audible which really helps me a lot going through this process what I’d like to share: Nonviolent Communication: Create Your Life, Your Relationships, and Your World in Harmony with Your Values from Marshall Rosenberg

Rosenberg describes an easy technique to focus your attention on four components when communicating:

  1. Observation
  2. Feelings
  3. Needs
  4. Request

Further reading about nonviolent communication at wikipedia:

This special form of communication also shows me my way to express real leadership. The intentions fit perfectly my mindset:

  • Open-hearted living
  • Choice, Responsibility, Peace
  • Sharing Power (Partnership)

I am very thankful to Marshall Rosenberg sharing his experiences and learnings about nonviolent communication. Listening and reading about nonviolent communication helps me to express my feelings and needs much better. I highly recommend his book and technique for scrum teams, not only Product Owners or Scrum Masters, for a much better culture. His book is also a revelation for highly sensible persons.

I’d love to read and listen more about similar things and will be glad for each and every comment.

Thank you,


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Leadership vs. Management

Last week I found a great article from Marty Cagan about Leadership vs. Management which inspired me to rewrite his thoughts into an table for a better overview:

Leadership vs Management

Further inspiring sources I’d like to share:

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Three thoughts about #mobile is changing the world and strategies of #Microsoft #Windows10

The latest blogpost from Benedict Evans again showed some great figures and insights that mobile is changing the world. Here are three thoughts about how mobile is changing the world and strategies of Microsoft Windows 10:

  1. Microsoft is no longer dominant and has been outpaced due to the amount of sold mobile devices. The upcoming Microsoft Windows 10 release only focussed on PC’s and is missing the mobile version, not only because of hardware challenges to run those devices with Windows 10. The mobile first strategy of Microsoft still has some challenges and mobile market opportunities fall short.
    Microsoft is no longer dominant
  2. Microsoft & Intel both missed the mobile tsunami. Android has become the dominant platform for mobile devices and iOS for tablets. It comes along that phones are bought every two years and PC’s every five years. If you have watched the latest Microsoft Build conference it is clear that Microsoft is trying to adopt Apple and Google apps to their platform with an migration plan. Obvious as well that Microsoft made Visual Studio Code available for multiple platforms too, which might be a good idea to win back developers using different platforms for development as they have gone away from Microsoft in the past but are used to Microsoft technologies.
    Microsoft and Intel are old school
  3. Phones are more sophisticated than PC’s – proliferation of sensors creates far more capability and sophistication than PC’s. One of the best strategies Microsoft offers with Windows 10 will be the IoT edition and the next big thing. As Microsoft missed a bigger market share in the mobile area, Internet of Things is the next big thing and might be a good strategy to win back market share in the mobile area. As the mobile supply chain dominates all technology, and smartphone components are broadly used, augmented reality (e.g. HoloLens), connected cars and home, wearables, drones etc. are on the horizon. New sensors and hardware devices enrich mobile devices as well, so the mobile platform is the most important hub to connect and create new businesses.


Also check my latest post from #Microsoft #Build2015.

Let me know your thoughts, love to read and learn more about it.



View full presentation from a16z:

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#Microsoft is selling a vision while blending #Windows10 reality at #Build2015

This week there have been a lot of announcements at #Build2015 and I am expecting more concrete to come next week at #Ignite2015. My view about Microsoft is that they are still running after the mobile internet since desktops are no longer dominant. I have written another post back in 2013 about how important mobility is for software vendors, which underlines the importance of Windows 10 today:

Devices / Users (MM in Log Scale)


This graphic also marks an important indicator for the buzz around the Internet of Things (#IoT), because you have to think outside the box when you imagine the mentioned “multiple devices” from the graphic. A great presentation from @ValaAshafar explains the world around #IoT and the bandwagon for Windows 10 IoT:


So the unified approach from Microsoft about Windows 10 as one platform for all is huge an very important to win back market share as a platform, as for example the market for tablets is struggling due to 2-in-1 devices like the Microsoft Surface:

Microsoft as the leader of the desktop market has recognized the mobility threat and is embracing this challenge with multiple strategies:

  1. Native Microsoft apps for non-Windows platforms for Word, Excel, PowerPoint and Note.
  2. Microsoft HoloLens came with a big bang last year and showed some impressive demos at Build:
    I am still curious about the innovation appearance about HoloLens, because predicted prices are higher than the Playstation and availability dates are unknown. Interesting too, that HoloLens was a big reason to buy Minecraft as Satya Nadella mentioned in an interview with the New York Times. A glimpse behind the scenes, the article mentioned some competitors as well with less market dominance compared to Microsoft but promising products for competitors:

  3. Besides the unified development approach of Microsoft bringing Visual Studio Code to all major platforms shows the tremendous momentum of the device and os diversity through mobility and cloud computing. Especially with the focus on building applications for Microsoft Azure.
  4. Microsoft continued the talk about universal apps along with the goal of 1 billion users within the next two to three years.
  5. Another great idea is the universal app approach with Microsoft Continuum to embrace Android apps to Windows platforms.
  6. Microsoft Continuum is much more promising when you think about turning Windows 10 phones into tiny, full-blown Windows PCs. The Nirvana Phone might become real.

But let’s face the reality, Microsoft has a long way to go with Windows 10 even they claim themselves a Mobile First, Cloud First company. This is the most interesting statement for me, that Microsoft is selling a vision while blending the Windows 10 reality. Their biggest challenges are their phone platforms and mobility itself:

I also recommend two inspiring posts about Build and Windows 10 from @JanDawson similar to my view:

Enough said, let’s check the announcements of Microsoft Ignite next week.

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#Agile: Improve your daily life while working on your basic roots of paradigms

Vacation is reflection time for me as well, so I bought a classic from Steven R. Covey. For some some of you this might be boring or bathetic, but Covey taught me a real big lesson about attitudes and behaviors. For most of you, it may be an easy one to understand that attitudes and behaviors are based on paradigms. Covey describes paradigms to see them as maps. But a map does not fit to all territories. For example if you have a map of Frankfurt and you are in Berlin, it will be hard to get to the center or even frustrating.

“You might work on your behavior – you could try harder, be more diligent, double your speed. But your efforts would only succeed in getting you to the wrong place faster.

You might work on you attitude – you could think more positively. You still wouldn’t get to the right place, but perhaps wouldn’t care. Your attitude would be so positive, you’d be happy wherever you are.

The point is, you’d still be lost. The fundamental problem has nothing to do with your behavior or your attitude. It has everything to do with having a wrong map.”


And Covey explains paradigms by an easy illustration:

“Do you see a woman? How old would you say she is? What does she look like? What is she wearing? In what kind of roles do you see her?”

Young Lady


“But what if I were to tell you that you’re wrong? What if I said this picture is of a woman in her 60’s or 70’s who looks sad and has a huge nose? Who’s right? Look at the picture again.”

Young Lady in Black

Try to focus on the nose – it is important to see the old lady first, before you continue to the next picture.

For those who are not able to see the old lady in picture 2, there is another one here:

Old Lady

This simple example brings up discussions about what you see and what you don’t – and they are not logical, they are psychological, based on your paradigms.

I wrote about the post The right attitude for #scrum and #life a view weeks ago which are based on my paradigms. So the next step will conclude into this:

I believe Covey shows a basic example in the daily life of everybody. I deal with similar issues every day when it comes to customer requirements, discussions about user stories, tasks and priorities. So I hope those simple examples helps to improve our daily life.

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Two Fundamental Sources About Why #Mobility Is Changing The World

Understanding mobility and what it does right now and in the future to our environment is huge. So I’d like to share two sources of  presentations which explained the challenges and situations very sharp and brief to me. The first one is from Benedict Evans (@benedictevans) who is a partner at A16Z about “Mobile is eating the world”:

Really recommend his weekly email newsletter as well, great insights:

If you are more interested in video presentations, here you go:

The second presentation was another one from Kleiner Perkins Caufield Byers (KPCB):

There are plenty of more sources about explaining mobility and its implications to IT our there, but both of them inspired and changed my view. I am very thankful about the content, that’s why I want to share this again. Hope it has a similar or another effect on you.

All the best and happy reading!

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The right attitude for #scrum and #life – #Inspire

This week I am inspired by two posts I have found from my social network which made me think about the right attitude to scrum and life. So I’d like to re-share them in a post.

I love this letter from a Product Manager’s view to the engineer. Right now I am facing similar challenges, like whining about testing & automation due to the massive technical debt or continuous delivery. The main thing I’d like the team to focus is to make the product better for users and make sure our customers get use of the product due to a release (hotfix, patch or whatever). So everybody from the team has to make sure to do the right things to ship the new things to the customers. It is not only about focusing on writing code and developing features. Focus on what is needed for delivery and get your hands on!


This statement originally from Maryl Streep is a bold one. I like her attitude and am able to identify the same values for life.


Both articles correlate for me when I think about scrum, teams, individuals and values in a daily life at work. It is all about our attitude! So work on it, to deliver the best of you.

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Patrick Sauerwein

Patrick Sauerwein

My passion is building software to help people in their daily life. Currently I am working for an ISV as a Senior Product Manager and Product Owner of an agile team. Working as a Product Manager, I am also experienced in areas like Product Marketing, Sales Engineering, Customer Support & Business Development. From a professional view I am experienced in End-User Computing, ITSM & Client Management, Infrastructure Operations, Client Management, ITSM, Virtualization solutions, Enterprise Mobility Management and Cloud Computing. I had the chance to work in different industries like ISVs, Financial, SMB, Enterprise & B2B trade. I am grown up in an entrepreneur family environment with a Diploma in Business Administration.

My personal strengths are Ideation, Learner, Achiever, Intellection & Empathy based on the Gallup Institute. I write about building products, end-user computing, mobility, virtualization and cloud computing solutions. Please have a look at my Twitter profile and blog. I love to exchange thoughts, keen to learn more new "abstract" things.

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